Your Buyers Aren't Googling Anymore

Our BEO Program puts your brand in the AI answers that drive revenue.

More than 60% of searches are now powered by LLMs. Our AEO / BEO program fixes it — with ongoing monitoring, content optimization, Reddit strategy, and AI agent infrastructure. All managed by TBM.

 

 

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69% of B2B buyers

Chose a different vendor than originally planned based on AI chatbot guidance.

 

- G2 Survey

94% of B2B buyers

Used AI tools during their most recent purchase process.

 

- Forrester Research

51% of B2B buyers

Start their research with an AI chatbot more often than with Google.

 

- G2 Survey

 

THE SHIFT

Three eras of digital marketing. Most GTM teams are still stuck in era two.

The web was first built for humans, then optimized for Google. AI has changed the game again — and the playbook is completely different.

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Era 1: Built for Humans

Sites existed to be discovered and browsed. DoubleClick, Webtrends, LinkShare. The web was new and humans drove everything.

1995 – 2004

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Era 2: Optimized for Google

SEO, SEM, content marketing, HubSpot, Marketo. Most B2B teams built their entire GTM around Google's algorithm.

2005 – 2024

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Era 3: Optimized for AI

The buyer journey starts with an AI prompt - not a search bar. The brands that get cited by LLMs own the conversation before the first human site visit.

2025 and beyond

THE PROBLEM

Your current GTM stack was built for a world that is going away.

The average F500 marketing team runs 35+ tools, spending ~$100M annually to optimize for human browser traffic. That traffic is evaporating.

Issue 1: AI Skips Your Funnel Entirely

Buyers ask ChatGPT, get a curated answer, and arrive at your site ready to convert - or already converted elsewhere. The traditional research-click-compare journey is dying a slow death.

Issue 2: AI Bots Can't Read Your Site

Most B2B websites are structured for human UX, not AI consumption. LLM crawlers retrieve garbled data, miss your key messages, and cite competitors whose content is better structured for retrieval.

Issue 3: You have No Visibility Into Your AI Presence

You track Google rankings, ad impressions, and email opens. You don't have insight into whether ChatGPT, Perplexity, or Gemini recommends you, your competitor, or a Reddit post.

Issue 4: Your Competitors Are Already Moving - And Fast

There's a real first-mover advantage with Brand Engine Optimization (BEO) and Answer Engine Optimization (AEO). The brands that start optimizing for BEO and AEO will win the discovery battle in Chat. Don't let your brand be left behind.

 

What Is Your B2B Brand Doing About This?

START WITH AN AUDIT
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ABOUT OUR BEO / AEO PROGRAM

Three Tiers. One integrated system. To Help You Grow.

Every engagement starts with a BEO Audit — your baseline. From there, you choose the program level that fits your team, budget, and ambition, all on top of our BEO / AEO Visibility Stacks.

TIER 1

MONITORING PROGRAM

Continuously know exactly where your brand stands in AI and what to do about it.

 

 

  • AI Monitoring — track presence, position, sentiment across ChatGPT, Gemini, Perplexity & more

  • Integrated Reporting — monthly dashboards on where you stand vs. competitors

  • Recommendation Engine — prioritized list of actions to improve AI visibility each month

  • Content Optimization Recommendations — structure and update existing content for AI readability

  • Infrastructure for AI Agents — technical setup so AI bots can crawl and cite your website

 

<p>START WITH AN AUDIT</p>

TIER 2

CAMPAIGN PROGRAM

Add active citation-building and community strategy on top of monitoring.

 

 

  • All of the Monitoring Program

  • Reddit Strategy & Commenting — engage authentically in the threads AI cites in your category

  • Listicle Outreach — get featured on the blogs and comparison pages that LLMs cite most

  • Citation Gap Analysis — identify which competitor citations you can realistically close first

  • Monthly strategy session — Meet with TBM to review performance and adjust priorities

 

<p>START WITH AN AUDIT</p>

 

TIER 3

INTEGRATED PROGRAM

Full GTM cross-team BEO activation embedded into your marketing, sales and revops motions.

 

 

  • All of the Campaign Program

  • Managed Listicle Outreach — TBM executes outreach to top citation sources on your behalf

  • Cross-Team Integration — documented SOPs that align your content, demand gen, PR, and web teams to the BEO strategy

  • Full GTM BEO Measurement — BEO metrics tied to marketing KPIs, team MBOs, pipeline, and revenue outcomes

  • Quarterly Top-to-Top Business Reviews — BEO program readout on AI presence performance and competitive movement in the context of business outcomes.

<p>START WITH AN AUDIT</p>

THE-ORCHESTRATION-AGENCY

Why Us?

AI is rewriting the GTM playbook — and TBM has a proven track record helping mid-market and enterprise B2B brands improve their GTM.

Our Experience & Expertise includes:

  • Deep B2B GTM expertise
  • A proven audit methodology
  • A maturity model and roadmap built for real‑world execution
  • Practical, non‑hype guidance grounded in business outcomes

Let's get your GTM going for today's world of AI.

LET'S MEET

Get Your Brand's AEO / BEO Plan Today.