BEO: MORE THAN SEO FOR AI

Your Buyers Aren't Googling Anymore

Is Your Brand Showing Up Where They Are?

More than 60% of searches are now done by LLMs: ChatGPT, Claude, Perplexity, and Gemini are replacing the blue-link era — and most B2B brands are invisible in this new channel. Answer & Brand Engine Optimization changes that.

Revenue leaders see this as a loss of leads and pipeline.

Our BEO Audit gives your organization visibility of where you are today in the world of AI discovery and how to fix your GTM to survive the AI‑powered world.

BOOK YOUR BEO AUDIT
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THE SHIFT

Three eras of digital marketing. Most GTM teams are still stuck in era two.

The web was first built for humans, then optimized for Google. AI has changed the game again — and the playbook is completely different.

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Era 1: Built for Humans

Sites existed to be discovered and browsed. DoubleClick, Webtrends, LinkShare. The web was new and humans drove everything.

1995 – 2004

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Era 2: Optimized for Google

SEO, SEM, content marketing, HubSpot, Marketo. Most B2B teams built their entire GTM around Google's algorithm.

2005 – 2024

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Era 3: Optimized for AI

The buyer journey starts with an AI prompt - not a search bar. The brands that get cited by LLMs own the conversation before the first human site visit.

2025 and beyond

THE PROBLEM

Your current GTM stack was built for a world that is going away.

The average F500 marketing team runs 35+ tools, spending ~$100M annually to optimize for human browser traffic. That traffic is evaporating.

Issue 1: AI Skips Your Funnel Entirely

Buyers ask ChatGPT, get a curated answer, and arrive at your site ready to convert - or already converted elsewhere. The traditional research-click-compare journey is dying a slow death.

Issue 2: AI Bots Can't Read Your Site

Most B2B websites are structured for human UX, not AI consumption. LLM crawlers retrieve garbled data, miss your key messages, and cite competitors whose content is better structured for retrieval.

Issue 3: You have No Visibility Into Your AI Presence

You track Google rankings, ad impressions, and email opens. You don't have insight into whether ChatGPT, Perplexity, or Gemini recommends you, your competitor, or a Reddit post.

Issue 4: Your Competitors Are Already Moving - And Fast

There's a real first-mover advantage with Brand Engine Optimization (BEO) and Answer Engine Optimization (AEO). The brands that start optimizing for BEO and AEO will win the discovery battle in Chat. Don't let your brand be left behind.

 

What Is Your B2B Brand Doing About This?

LET'S CHAT
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ABOUT THE BEO AUDIT

Four steps. Clear deliverables. A plan you can execute.

The TBM BEO Audit is modeled after our proven GTM audit methodology. You walk away with a complete picture and an actionable roadmap — not a deck full of observations.

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AI Presence Assessment

We run your brand across the major LLM platforms - ChatGPT, Gemini, Perplexity, Claude, Meta - across the prompts your buyers actually use. We document where you appear, where competitors appear, and the sentiment driving those results.

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Site and Content Audit

We audit your site for AI readability: structured data, content architecture, citation patterns, and technical errors that block AI bots from consuming your content. We identify what competitors are getting cited for that you're not.

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Gap & Opportunity Map

We rank your highest-value BEO opportunities by impact and feasibility - from content rewrites and schema fixes to monitoring infrastructure and AI agent experience. You know exactly where to start and what to fix first.

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Roadmap & GTM Integration

We build an actionable BEO plan integrated into your existing GTM motion - not a standalone silo. You get a prioritized 90-day action plan, ongoing monitoring recommendations, and technology recommendations for execution based upon ROI outcomes.

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Why Us?

AI is rewriting the GTM playbook — and TBM has a proven track record helping mid-market and enterprise B2B brands improve their GTM.

Our Experience & Expertise includes:

  • Deep B2B GTM expertise
  • A proven audit methodology
  • A maturity model and roadmap built for real‑world execution
  • Practical, non‑hype guidance grounded in business outcomes

Let's get your GTM going for today's world of AI.

LET'S MEET

Get Your Brand's AEO / BEO Plan Today.